The AI SDR
Finds, personalizes, follows up, books
A sales development rep that works every list without complaining. It builds and verifies the target list, researches each prospect, writes outreach that reads like a person wrote it, runs the follow up sequence, handles the replies, and puts qualified conversations on your calendar. You close them.
Priced per business after a short discovery call, because what it costs depends on your call volume, your tools and how much of the workflow you want automated.
No long contracts. Cancel anytime.
How it works
ICP and offer
We define exactly who is worth contacting and what makes them reply.
Infrastructure warms
Domains and inboxes go up on day one. Warmup takes three weeks and cannot be rushed.
Sequences run
Personalized outreach sends at safe volume and scales as deliverability holds.
You take the meeting
Qualified replies are booked into your calendar. We book, you close.
What you get
A predictable flow of qualified conversations.
Perfect for
Integrates with
The AI SDR suits B2B businesses with a defined ideal customer, a deal size that justifies outbound, and no time to research and write sequences by hand. It builds targeted lists, personalises the first touch from real research rather than a merge field, runs the follow up, and books qualified conversations into your calendar. It is genuinely not a shortcut around a weak offer: outbound amplifies whatever message you already have, so a vague value proposition simply fails faster and at higher volume. Where it earns its place is consistency, the follow up sequence that a busy founder always intends to run and never does.
Outbound dies in the follow up
Almost nobody replies to a first email. Most booked meetings come from the third, fourth or fifth touch, spread over weeks. Every founder knows this and almost none of them do it, because touch four lands on the week a client escalates something and the sequence quietly dies.
The other failure is research. Personalisation that actually works takes ten to fifteen minutes per prospect: what they do, what changed recently, what breaks at their size. At that rate, a hundred prospects is a full working week you do not have. So the personalisation collapses into a first name and a company name, and the reply rate collapses with it.
Outbound therefore fails for boring operational reasons, not strategic ones. That is precisely the kind of failure a system fixes.
Hire this if
- You sell to other businesses and can describe your ideal customer specifically: industry, size, role, and a trigger that makes them ready.
- A single closed client is worth enough to justify the effort, generally recurring revenue or a four figure plus deal.
- You already have proof that your offer converts when you get the meeting.
- You can handle more meetings than you currently take.
- You have a domain and inbox setup that can be warmed properly, or are willing to build one.
Do not hire this if
- Consumer businesses. Cold outbound to individuals is a different discipline with different laws, and this is not it.
- Businesses that cannot yet articulate who their best customer is. Targeting is the input; the system cannot invent it.
- Anyone who has never sold their offer successfully. Fix the pitch on warm conversations first, then scale it.
- Companies that cannot service more clients. Booking meetings you cannot fulfil damages your reputation faster than not booking them.
How the personalisation actually works
The difference between outbound that books meetings and outbound that gets marked as spam is whether the first line could have been written to anyone else. The system researches each company before writing: what they sell, recent hiring, expansion, tooling signals, and public activity that indicates the problem you solve is live for them right now.
That research becomes a specific opening reference, followed by a short, plain message. No paragraph of flattery, no fabricated compliments about a blog post nobody wrote.
- Builds targeted lists against your defined ideal customer profile rather than buying a generic database.
- Verifies deliverability before sending, so bounce rates stay in a range that protects the domain.
- Researches each prospect and writes a first touch grounded in something specific and true.
- Runs a multi step follow up sequence over weeks, and stops immediately on any reply.
- Books positive replies into your calendar and hands you the full context before the call.
- Reports on the numbers that actually matter: reply rate, positive reply rate, meetings booked, and deliverability health.
Deliverability is the whole game
Outbound infrastructure fails quietly. Sending too fast from a cold domain, or sending anything to unverified addresses, will land you in spam folders permanently, and the damage is not visible in your open rates until it is too late to reverse cheaply.
So sending happens from dedicated domains that are warmed properly before volume, at a rate per inbox that stays inside sane limits, with authentication configured correctly and bounce rates monitored continuously. This is the least glamorous part of the build and the part that determines whether any of the rest works.
What compliance actually requires
B2B cold email is lawful in most jurisdictions when it is done correctly, and unlawful when it is not. The requirements are not onerous: accurate sender identity, a genuine physical address, a working and honoured opt out, and in some regions a legitimate interest basis you can defend.
All of that is built in rather than bolted on, and any market specific requirement is checked during setup. If your target market has stricter rules, you will be told before the first send, not after a complaint.
Compared with the alternatives
An honest read on the other ways to solve this, including the ones that are a better fit than us.
Hiring a junior SDR
A person who learns, improvises and handles a curveball on a call. Also a salary, ramp time, tooling on top, and meaningful turnover in the role. Better than this if you have the management capacity to coach one properly.
A lead generation agency
Fastest to start and someone else owns the work. You typically do not own the infrastructure, the lists or the learnings, and when you stop paying, the pipeline stops with it.
Buying a list and blasting it
Cheap, fast, and the most reliable way to burn a domain. Low quality data plus no personalisation equals spam complaints, and deliverability damage is slow and expensive to undo.
Inbound and referrals only
Higher trust and better close rates, genuinely. Also unpredictable and slow to scale, which is exactly why most companies run both.
What it does not do
- It cannot make a weak offer work. Outbound scales the message you have, in both directions.
- It does not close deals. It books qualified conversations; you or your team sell.
- Results are not immediate. Domain warming and sequence cycles mean the honest expectation is meaningful data in weeks, not days.
- It is only as good as the targeting. Vague ideal customer definitions produce vague pipelines.
Your first 14 days
Positioning and targeting. We define the ideal customer, the trigger, the offer and the messaging angle.
Infrastructure. Sending domains, inboxes, authentication and warming begin. List building starts in parallel.
Sequences written and tested, research and personalisation logic tuned against real prospect data.
Live at controlled volume, scaling up as warming completes and reply data comes back.
Questions, answered
Why 28 days and not 14?
Inbox warmup physically takes about three weeks. Anyone promising cold email live in a week is burning your domain to hit a deadline.
Do you close the deals?
No. We book qualified conversations. Closing stays with you, because you know your business better than we do.
Is it cold calling or texting?
Email only on cold traffic. Automated calls and texts to wireless numbers require documented prior consent, so we do not do it.